Built on decades of real-world experience

Who We Are

Established in 2010, Steel Design Group is a team operation led by Nigel Steel, offering solutions in building and managing Magento 2 eCommerce stores, and also custom HTML websites for businesses that need a professional online presence without a full eCommerce platform. No account managers, no layers of project coordination, no rotating support staff. The people who scope your project are the same people who build it and support it after launch.

Backed by 30 years of hands-on experience with small, medium and large corporate businesses, and the use of AI is a perfect tool that provides a boost to production and saves us time. With the use of Generative AI & Agentic AI development tools, we deliver faster and at a lower cost, compared to traditional agencies.

Understanding your business is the key for us to help design and develop your website. With our knowledge of business, and technology - from your branding to your marketing - your success is our success. We approach every project with the goal of maximizing your return on investment.

Steel Design Group 938 Navaho Lane Strawberry Plains TN 37871

What We Bring

• Magento eCommerce - 14+ years building, customizing, and maintaining Magento stores for HVAC, retail, and specialty markets.
• Hyvä Theme Implementation - Full M2/Hyvä migrations including Alpine.js, Tailwind CSS, Full Page Cache optimization, and SEO URL structure preservation.
• Server & Infrastructure - Linux server administration, Apache, MariaDB, OpenSearch, Redis, PHP-FPM - the full Magento production stack, managed in-house.
• AI-Assisted Development - Modern AI tooling integrated into our workflow to deliver faster, reduce errors, and keep costs well below traditional agency rates.
• 30+ Years in Technical Delivery - A long track record of designing, building, and delivering complex technical systems on time and on budget - from digital broadcast studios to production-grade eCommerce platforms.